A loyal blog audience will keep coming back to read your newest posts, and will eventually become your paying customers if you decide to offer a product or service.

So you can see why it’s important to build a loyal following. Here are some of the easiest ways to build a loyal blog audience, that won’t cost you a penny.

Develop your voice. In order for your readers to really like you they have to get to know you, so just be yourself. Write your blog as if you were talking to a friend; because that’s what your goal is, to turn your readers into friends. Be authentic and let your readers get to know you so they can come to love and respect you.

Be different. Even if your blog may be in a fairly common niche, you can still set yourself apart. You are already writing in your own voice, which is different from every other blogger out there. Now go a step further. How can you make your blog a little different? Put a different spin on the content to set yourself apart.

Be consistent. You also want to be consistent with your blogging. Start with your posting schedule. Do your readers know when to expect something new from you? If you don’t already have an editorial calendar, create one now. Besides being consistent in your posting, you also want to make sure your voice and approach remain the same, which is part of keeping your authenticity.

Interact with your readers. In order to really build a loyal blog audience, you want to get to know them. It’s all about building a relationship with them. To do this, start by creating a conversation. Pose questions at the end of your blog post and encourage readers to leave comments. Once you get those comments, be sure to respond. If anyone asks you a question, do your best to answer them. Comments are where you will really build your rapport with your readers. They allow you to respond and react, which your readers will appreciate.

In order for your blog to be a success, it’s important to build a loyal blog audience. They are the people who will come back to your blog week after week, excited to read your newest content. Use these simple tips to help you start building your loyal blog audience.