CASE STUDY · BRAND STRATEGY & WEBSITE LAUNCH
Bone Renewal
Blueprint
A new chapter.
A connected home for her expertise.
We helped bring a passion for bone health education into a cohesive brand and website, connecting free resources, eBooks, supporting products, and a path to personal guidance.
THE SITUATION
A passion ready
for its next chapter.
The founder of Bone Renewal Blueprint came to us with a clear purpose: to share her knowledge of bone health through free resources, an eBook series, and one on one consulting.
She already had an established Instagram following and planned to devote more time to this work after retirement. The goal was to have her website ready within a month of that transition.
During onboarding, she shared her logo, content requirements, personal photographs, and videos. We assessed how those pieces could come together around the people she wanted to reach, mostly women over 50.
Audience Primarily women over 50
Starting point An established social following and educational content
Project focus Visual brand, website, resources & commerce
THE VISUAL BRAND
A new direction.
The same purpose.
We revisited the visual identity to better reflect the educational focus and the women the client wanted to reach.
Original supplied logo
A black and gold identity with a strong gym association.
Sunflower Creatives redesign
Bone health and movement brought together in a more welcoming visual direction.
THE BRAND BOARD
The pieces behind
a cohesive brand.
Once we had explored the new logo and palette, we brought the direction together in a brand board for the client to review.
More than a logo.
The board shows how the teal and coral palette, typography, customized illustrations, photographs, and eBook imagery work together.
A shared direction for the website.
The client loved and approved the board. It gave us a visual reference for carrying the same colors, graphics, and repeated design elements into the website.
The new visual identity carried into the complete Bone Renewal Blueprint homepage.
View the full homepage layout ↗
THE DECISION BEHIND THE DESIGN
Start with the people
she wanted to reach.
Our review of the supplied assets and audience research led us to revisit the visual direction before moving ahead with the website.
Reconsider the first impression.
The original black and gold palette and barbell logo suggested a gym focused identity. We felt a more welcoming direction would better reflect the educational purpose and intended audience.
Explore the direction together.
We asked the client whether she would like to explore a new visual brand. With her agreement, we researched a new palette and created a logo that brought bone health and movement together.
Approve a complete visual foundation.
The brand board combined teal, coral, and soft supporting colors with typography, customized graphics, and repeated design elements. The client loved the direction and approved it, giving the website a clear foundation.
WHAT WE BUILT
Helpful resources.
Clear ways to take the next step.
01
An eBook store
WooCommerce brought the client’s eBook series into the website, giving her existing audience a place to explore and purchase her educational resources.
02
A home for free resources
A dedicated resources page organized helpful videos in one place. Her personal photographs and videos also brought her own presence into the website.
03
A separate affiliate shop
The affiliate shop presented supporting products for bone health and fitness alongside the client’s own educational offerings. The website also gave visitors a path to one on one consulting.
THE PRACTICAL OUTCOME
A website ready
for an existing audience.
The completed website brought the client’s brand, educational content, eBook sales, and affiliate products into one organized online presence.
With an established Instagram following already in place, sales began coming in immediately after launch.
The project gave that audience a dedicated place to find her resources, purchase her eBooks, and explore personal guidance as she moved into this next chapter of her work.
What brought it together
Audience research shaped the brand. The brand guided the website. The website connected learning, purchases, and consulting.
YOUR NEXT PROJECT
Give your expertise
a place to grow.
Let’s bring your brand, website, and the ways you help customers together.