Your business website drives everything you do online. It’s used in your marketing and in your socializing. It’s where you turn readers into customers and interest into sales. Unfortunately, there are some business website mistakes that could be costing you conversions. Here are 5 mistakes and how you can fix them.
Mistake #1: Your site is too slow
If your site takes longer than 3 seconds to load, it can really be hurting your business. While some readers are fine sticking around until your site finally loads, there are others will abandon it right away. Use Google’s PageSpeed Insights to help make your page faster on any device.
Mistake #2: You don’t update often enough
It’s not necessary to update your business website daily, but you should aim to update it at least once a week. Websites that are kept up-to-date are seen as relevant by Google. At the very least, make sure you are adding new blog content regularly.
Mistake #3: You have no call to action
You spend all that time trying to get people to your website, so it’s important for your business website to have some sort of call to action. You can add an email sign up, a button to schedule an appointment, a link to download a free guide. Basically you want your site visitors to do some sort of action. Even if it results in something free for them, it is a jumping off point, and something that will keep them coming back.
Mistake #4: You have too much text
People tend to absorb information in different ways. So while content is good, too much of it can be off-putting. Integrate heavy text with eye-catching images and helpful infographics. Add a welcome video to your homepage. You do not have to reduce the amount of text, just break it up.
Mistake #5: Your design is outdated
While it’s great that you have a business website, an outdated one can make you seem technologically challenged, turning people away from your business. Whether you need to get mobile-friendly or your design just needs to an upgrade, it’s definitely time for website makeover. If you need help designing your site, check out our business website design services.
Your business website is the crux of everything you do online. Make sure your site is working for you. Are you making any of these mistakes? If you are, take the necessary measures to fix them.