When you first start blogging, everything is new and possibly confusing. There are so many things to know, you often wonder if you are doing them right. Luckily, many other bloggers have been there before, and you can learn from their mistakes. Here are 5 common mistakes new bloggers make and what you can do to avoid them.
Mistake #1: Trying to get it “right”
Let’s get it out of the way: there’s no such thing as perfect. There’s always going to be something that you want to tweak, fix or add. Waiting to launch or working on your blog until its perfect will just continually delay your blog.
What to do: The best thing to do is to stop obsessing over your blog and just publish. Those little things that you see, we promise you that readers won’t notice the majority of them. And if they do, most won’t be bothered at all.
Mistake #2: Having a bad design and layout
One of the biggest mistakes new bloggers make is getting their design wrong. The design and layout of your blog are the first things visitors will see, so it’s important to get them right.
What to do: Your design, or theme, shouldn’t be overly cluttered or too boring. Overall, your site should be easy to read and navigate, while still being pleasing to the eye. Here are some tips on choosing a WordPress theme for your blog. If you need help choosing a theme or designing your blog, contact us.
Mistake #3: Not having a distinct voice
Your audience will come to know you and your blog, so it’s important to give it a voice. Readers want to know there is a real person behind the blog, and they want to relate to you.
What to do: Write as if you were talking to a friend. Be casual and add personal touches. Being personable can help form a bond between you and the readers that will become your loyal friends.
Mistake #4: Not having a schedule
Whether you are just starting out or have been blogging for a long time, it’s important to have a blogging schedule. Not only will a schedule help you stay on track, your readers will come to know when to expect new posts from you.
What to do: Start by determining how often you want to post. Whether it’s twice a week, once a week or even more often than that, pick a schedule and stick to it.
Mistake #5: Not promoting your blog
Many bloggers go into it with dreams of inspiring the world or even making money. But some don’t realize that readers don’t often discover new blogs on their own. While Google searches play a part, but bloggers do need to self-promote.
What to do: Share your own posts on social media and interact with your bloggers in your niche to grow your lists. Comment on other blog posts and include a link back to your blog. You may also want to comment on relevant forums and include a link in your signature. Make sure that you include social sharing buttons on your blog to make it easy for readers to share your posts as well.
New bloggers sometimes make mistakes. And that’s okay. We’re all learning when we first start out. The best thing to do is to be aware of the mistakes new bloggers make, and take active steps to avoid doing them.