If you ask business owners or marketers what they would like the most, they would most likely tell you ‘more clients.’ More and more traffic to their site is what comes as their second wish list. Numerous strategies can be employed in order to increase traffic to a website.

The following are some of the most efficient ways website owners can use to increase traffic to their site:

Get Social

There is more to increasing a site’s traffic than just producing great content. You must be proactive. Using social media channels to help promote your content is one of the most effective ways of increasing traffic. Use Twitter for snappy, short, and tempting links. Google+ promotion is magical in ensuring the website shows up in the personalized search results. It seems especially effective in the B2B niches. Social sites such as Instagram and Pinterest can help you gain great traction if you are A B2C Products Company. This is because of their image-heavy nature.

Have a Great Design

People always make snap judgments. Just as it takes a tenth of a second for one to form first impression about an individual, when it comes to websites, it is no different. Based on the design of your website, it takes approximately 50 milliseconds for a visitor to determine whether he or she likes your site and whether they’ll leave or stay.

Key takeaway: Ensure your web design is familiar and simple

Here are some of the website sections that normally draw the interest of visitors the most:

• The website’s main image
• The search box
• The main navigation menu
• The institution’s/website’s logo
• The website’s written content
• Your website’s bottom area

Always remember that good first impression usually leads to extended visit duration. Therefore, ensure the above six elements look great at all times.

Never Neglect Email Marketing              

Many website owners are usually focused on attracting more and more visitors via content marketing but forget about the conventional methods. Undeniably, email marketing can be such a powerful tool. In fact, moderately successful email blasts can lead to significant uptick in traffic. The rule of thumb is to avoid bombarding people with zillions and zillions of emails about each single update related to your business.

Other Ways to Increase Web Traffic

Here are some of the other ways you can use to increase traffic to your site:

• Ensure the site is fast and responsive
• Always be available in the comments section
• Examine and analyze your analytics data
• Target long-tail keywords
• Pay close attention to on-page SEO

By using the above effective strategies, there is no doubt that you will be successful at increasing traffic to your website.