There are many “absolutes” that go around about social media marketing. Things you must do, and things you must never do, in order to succeed. But like any rumor or piece of hearsay, they aren’t always true. Here are some things you really need to know about marketing your blog on social media sites.
You can’t just “be” on social media. Starting a page for your blog is a great first step, but there’s much more to it. Utilizing social media as part of your blog marketing strategy means promoting your content and interacting with others. Since you may have followers in numerous time zones, it’s important that your account remain active around the clock. But you don’t have to be on 24/7. Yes, your social accounts should be posting regularly, but you can easily use scheduling tools to help you do it. Schedule your content to go out periodically throughout the day and night to ensure you reach everyone.
It’s important to share other content. Some may think that sharing the content of other blogs, especially those in the same niche, may be bad for your own blog it’s actually a good thing. Doing so will show your followers that you want to provide them with the best information out there, even if it’s not yours. It’s also a great way to build relationships with other bloggers that can be mutually beneficial, and even lead to guest posting opportunities on bigger blogs.
Social media is about customer service too. You may have gotten started with social media marketing to promote your blog, but it shouldn’t be all about you. Social media is a way to display your great customer service, whether it be by actually satisfying customers or simply interacting with your readers. Blog readers want to know there’s a real person behind a blog, and social media is a great place to prove that.Negative comments aren’t always bad. Sure they make you feel bad. But negative comments are a good way to show your customer service skills. Remember, there may be times when you do nothing wrong. Some people on social media just like to stir up some trouble. Don’t take it personally and handle it like a pro.
We all know that social media marketing is an important part of running a successful blog. But there are some “facts” about social media that we are told that just aren’t true. Make sure you are interacting, sharing the content of others, and displaying your customer service skills to really make the most of your social media accounts.