The Power of Imagery on Your Website

December 10, 2020

The Power of Imagery on Your Website

Words are not enough anymore. You have to take a further step to engage, delight, and inform your audience. With the rise of screenshots, video, photo and infographics, today’s marketers continue to discover the power behind imagery when it comes to content marketing.

What should make you join the party?

Why Visual Marketing or Imagery Is Powerful On Your Website

Consumers prefer visuals

Compared to the word-based interactions, consumers today are into visual content. Communication combined with imagery – video or photographs – is much easier to process. Additionally, most consumers find it entertaining in comparison to words appearing on a blank canvas.

Actually, according to Forbes Insight reports, approximately 60% of senior executives normally prefer to watch videos rather than reading texts, that if both options are available on a similar page.

Visuals are great at spiking social media engagement

Of great importance to note is the fact that visual marketing is more than just offering consumers what they need/want. It can surely be a great asset to marketers that desire to draw responses from consumers.

For instance, tweets with images usually receive 18% more clicks, 150% more retweets, and 89% more favorites. People usually feel more compelled to share valuable content. One of the strongest and most effective ways of enhancing your messages is by including visual elements.

How to Make the Imagery on Your Website Powerful

What is for sure is that not all imagery on websites is created equal. Visual marketing is only powerful when you execute it properly. Do the following in order to produce a strong visual marketing:

  • Pick the correct kind of content
  • Always have a strong call to action
  • Always be aware of what is known as omnichannel marketing

There is no doubt that imagery boasts so much power on your website. Try it today and take your marketing to a completely new level.

Written by SBD

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