How Websites Are a Safer Place to Build Your Following than on Social Media
Recently, most people have started to doubt the value of websites compared to business pages in Twitter, LinkedIn, Facebook etc. Without any doubt, social media remains such a powerful tool in any modern marketing effort. However, social networks cannot replace the value websites bring to a business.
Here are some of the reasons why this is true:
Whenever you drive substantial amounts of traffic to your site, you always capture highly rich web analytics about your existing and prospective customers. This way, you will be able to find what works and what doesn’t for your site. In the end, you know how to improve in your weak areas. When it comes to social media pages, you have a lackluster and weak analytics in comparison.
Website are powerful to deliver your message compared to social media profiles
Owning a portal to deliver your message means you enjoy direct control over the message and content. This is different with social media pages since you compete with the social media features such as friend feeds, chat etc., ads and even content on the same pages. These not only dwarf but also clutter your message.
Websites have a sense of security
The terms of most if not all social media platforms can change at any time. Ultimately, you could lose everything you have within the blink of an eye. The other harsh scenario is that your account could be deleted. This is not the case with a website — a website is your own property, and you don’t have to worry about losing everything.
The importance of social profiles cannot be underestimated. However, businesses should not use them to replace their websites. From the above discussion, it is quite clear that websites still play a huge role in the success of a business.
Each aspect of the current life somewhat links back to the online world. Consequently, web users are more particular than ever.
Above everything else, most if not all business owners want to increase their sales and gain more customers.
In addition to announcing the change, Google has compiled a comprehensive list, which webmasters can utilize to make their shift effortless.