Local businesses need to be seen online just as much as online businesses do. Local customers often turn to online searches to help them find businesses, and to review sites to verify if those businesses are worth patronizing. Here are some easy ways to help boost your local listings, earning you more customers and more sales.
Claim your local listings.
If you haven’t already claimed your business profile with the major search engines, now is the time to do so. Visit these pages to get started:
Optimize your listings.
Once you have claimed your local listings and verified your business, you want to optimize your profile. Include your phone number and address in your contact information, making sure you include your city and state. Also, make sure you choose the right categories for your business to make it easier for people to find you.
Get online reviews.
Another way to boost your local listings is to get positive reviews on your Google page and also on Yelp. Encourage current customers to leave online reviews by letting them know you are online. Go one step further by offering an incentive for leaving comments. Something small like a coupon or discount code goes a long way.
Optimize your website.
Not only do you want to optimize your local listings, you want to make sure your business website is working for you as well. Add keywords in your content and in your meta fields. Focus on words you know customers will be searching for such as your location and your main product or service.
Start a blog.
A blog is more than just place to update your customers. A blog is more content on your site, more chances to add keywords to your site, and more chances for online searchers to find you.
Share on social media.
Even as a local business, you need to have a strong social media presence to really boost your local listings. Social media offers businesses the opportunity to easily interact with their local customers and build relationships with them. Start by focusing on just a few social networks like Facebook, Twitter and Instagram.
Local businesses need to be online just like any other business. Utilize local review sites and promote your website and blog online to really boost your local listings.
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