Emails can help you target your marketing campaign, reach out to loyal customers and increase your business.
While creating an email campaign from scratch can seem a little intimidating, but it doesn’t have to be. Here are 9 tips that can help you run a successful email marketing campaign for your business.
#1 Focus your strategy.
What do you hope to accomplish with your email marketing campaign? Are you hoping to create a relationship with your customers? Educate them? Bring them through your sales funnel? Your emails and tactics will be determined by what you want to do.
#2 Entice them to sign up.
No matter what you want to do, you should have something enticing to get people to sign up. Create a freebie; perhaps a report, eBook, checklists, or webinar for example; that you are sure your readers will want.
#3 Have a catchy subject line.
The subject line is the first thing your email subscribers are going to see, so make it good. Your subjects should effectively tell the reader what the email is about, while making them want to know more so they will open your email and read it.
#4 Make sure they know who it is from.
Your “from” field should also be clear. Your subscribers should never see an email from you and wonder who it is. If your name is recognizable, use your own name. If it is your business name that they will recognize, use that.
#5 Optimize for all devices.
More and more people are using their phones and tablets to view their emails. Your emails should be optimized to function properly on all types of devices.
#6 Proofread and test your emails.
Before sending … proofread. Make sure there are no errors. Check to make sure your links all work. Also, preview your emails to check that is shows up correctly on all desktop browsers.
#7 Encourage sharing.
At the end of your emails, ask your subscribers to share it with anyone they think would be interested. Also, include social sharing buttons or links in your emails to make it easy for them to share on social media.
#8 Have a clear call-to-action.
What do you want your readers to do? Your emails should have a clear, action-based statement that will tell your readers what the next step is.
#9 Monitor your results.
In order to really know if your email marketing campaign is successful, you need to monitor results. Track your subscriber and unsubscriber rates. Conduct split testing to see what types of subjects and designs your subscribers respond best to.
Email marketing can help take your business to the next level. Luckily, running an email marketing campaign doesn’t have to be difficult. Use these 9 tips to help make yours a successful one.