Social media marketing is all about exposure. If no one is clicking on your links, it won’t do a thing for your business. By doing any of these tips, you can help your social media posts get more views, more likes and direct more traffic back to your business website.

Make your headlines stand out.

Your headline has the power to grab attention, or cause people to glaze over your post completely. To really make your headline stick out, try any of these ideas.

  • Use the word “you.” Readers like to think it’s all about them
  • Pose a question. Make it interesting
  • Use numbers. For example “5 Reasons to …”

Think about your reader.

Yes, it really is all about them. Readers want to know what’s in it for them. Put yourself in the mindset of your reader when crafting your content, headlines and posts. For the most part, readers are looking for solutions to whatever their problem is. It’s your job to figure out what that problem is and offer the solution they have looking for.

Make your posts platform-specific.

No 2 social media platforms are the same. Because of this, it’s important to make your social media posts and updates fit each social network. You can (and you should!) share your content on all your platforms, but make sure the wording fits your audience on each.

Ask for engagement.

It never hurts to ask your readers to leave a comment, click like or share your post. Just make sure you are doing it in a way that isn’t overly pushy. Adding something like “Please share if you liked this post,” or “What do you think? Leave you comment below” is fine. If you give your readers something of value, they won’t mind giving back by doing what you ask.

Time your posts just right.

The majority of your audience may not be online when you are. In fact, they may not even be awake. So posting your most valuable stuff when you are online isn’t going to get the most engagement or traffic. Instead, use a tool like Buffer to to help you track your posts to see when they are getting the most views and most clicks. Adjust your posting times accordingly, pre-scheduling posts if you need to.

Use the right images.

Like headlines, images have the ability to attract attention to your social media posts. Choose images that are eye-catching or have some interesting text written over it. If you want to go even further, use an animated gif or even a video.

If you use social media to market your business, you want to make sure you are getting the most out of your social media posts. Use these tips to help you get more attention, more engagement and more traffic.


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