Where to Find Your Audience
Once your blog is up and running, you want to find some readers. But not just any readers, you want readers who are genuinely interested in your subject matter. In order to find these readers, you’re going to have to do some digging. Here are some tips to help you find your blog audience.
Questions to Ask Yourself
Start by brainstorming about your audience.
Where does my ideal reader hang out online?
What social networks are they on?
What types of content does he or she like?
Learning about audience will help you find online readers who are going to be interested in reading your blog.
One of the best places to look for your blog audience is on social media. And you don’t have to be on every single network. In fact, your time will be better spent if you’re NOT on all of them.
Since you did some brainstorming about your audience, you should have an idea of which networks they frequent. Is it Pinterest and Facebook? Or how about Twitter and Google+? Figure out where your audience spends most of their time interacting and getting information and focus on those networks.
Once you pick a network, look for Groups or communities to find people who are already gathered together to discuss topics in your industry. Request to join groups and get active. Don’t spam these boards with your blog link, instead contribute to conversations. Once in a while you can post links to blog posts if they truly fit the topic being discussed. This is a great way to build credibility and drive traffic back to your blog.
Get on Forums
Online forums are the modern question and answer platforms. There are many, many forums online, and they span almost any topic. You can start your search on general forums that cover any and all topics such as Yahoo! Answers or Quora. If you want to get even more specific (and find more close knit communities) Google “your industry name + forum.”
There are benefits to getting active in both types of forums. More general forums will have a lot more traffic, whereas specific industry forums make have less people. However, smaller, privately run forums will most likely allow you to include a signature complete with a link to your website.
Like the social media groups, you want to get active on forums. Answer questions, participate in conversations and even ask your own questions. Again, don’t spam the posters with your blog link. Focus on really helping others and demonstrating your expertise and people will naturally follow your link and check out your blog.
Finding your blog audience begins with researching your ideal reader. Learning about him or her and finding out where he or she hangs out online. Then get active. Post of the social networks your audience is most likely on and also participate in forums. Interested readers will naturally check out your links and head over to your blog. Once they get there, it’s your job to keep them engaged.