Using Content Marketing to Boost Your Brand
Do you want to get the word about your business out without being pushy?
And not only introduce your business to new people, but increase your email subscribers and paying customers?
It’s easier than you think.
Boosting your brand, without any blatant advertising, is possible with content marketing.
Content marketing is a marketing tactic that focuses on (you guessed it) writing content. Like any other marketing tactic, you should have a plan. Determine what your goal is for your marketing. Are you looking for more traffic? More sales? Who is your target audience, and even better, where do they hang out online?
Once you know your plan, start creating content. This content can’t be any old piece of writing; it should be relevant and valuable to the people you want to attract.
Here are some ideas.
Content marketing starts with your own blog. Your blog should be a source of information for both your current customers and your potential customers. Your posts should center on information your customers are looking for.
Alternatively, you can submit guest posts to other blogs. This is a great way to get your content in front of a whole new audience, and bring traffic back to your website.
Many online marketers claim there is power in the email list, and they wouldn’t be wrong. Your email list is a compilation of people who are truly interested in your business. Create newsletters and content just for them.
If you’ve done the blog thing, why not try something a bit longer? Ebooks are a great way to increase your exposure and present yourself as an industry leader. You can sell ebooks on your website or for e-readers like Kindle or Nook.
Content marketing doesn’t have to be all text. Content can come in video form. As long as what you’re offering is valuable, people will checks out your videos. In fact, YouTube is the second largest search engine, it comes only after Google. Posting videos on YouTube can greatly increase your exposure.
If you recently launch something or did something newsworthy, submit a press release to multiple PR outlets.
Using content is a great way to bring awareness to your business and boost your overall brand. And it doesn’t have to be hard. If you are already blogging, you’re already on your way! Focus your message on who you want to attract and expand your content reach to help your business grow.
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