How a Website Can Drive Your Revenues Up

by Apr 29, 2016Website Marketing0 comments

How a Website Can Drive Your Revenues Up

A business website does not just exist to advertise your services and products. A personal website should not exist to only share your passions, interests, and experiences. A well-developed site can and should generate income.

Website monetization entails using different methods to convert your site traffic into online revenue. However, not all monetization techniques are appropriate for every business. Failing to take visitor’s privacy concerns or utilizing the wrong advertising type is a recipe for disaster. It can result to a drastic reduction of web traffic in the long term. Consequently, it is highly important to know what works and what doesn’t for your business.

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website monetization
website marketing

The following are some of the methods you can use to drive your revenues up using your website:

Affiliate marketing

With affiliate marketing, a site earns money by promoting the services and products of other businesses. This is an excellent fit for product centric sites. Amazon affiliate program is top of its league when it comes to affiliate marketing – it offers marketers a commission of close to 10% on product sales.

Banner Ads

Banner ads are the rectangular advertisements that appear on website pages to promote other company’s services or products. Websites, especially the high-traffic ones, can earn immense revenue from banner ads. For smaller advertisers to reap big from this strategy, all they need to do is to target highly relevant sites. For instance, a family-centric blog or site is more attractive to a company, which sells children’s clothing compared to a company that promotes auto parts.

PPC (Pay-Per-Click) Ads

While many individuals in the e-commerce field are familiar with the PPC advertising concept, few website owners realize that ads provide an effective strategy in terms of monetization. For instance, if your site provides tips for healthy living, Google AdSense can opt to place ads for workout cleanses or clothes. This strategy is perfect and lucrative for sites that generate huge amounts of traffic on a constant basis.

Email Lists

Many sites utilize mailing lists to make sure customers remain updated about upcoming events and new products. By ‘renting out’ email lists to other companies, business owners can also earn money through this method. This report suggests that on average, an email-list rental fee stands at $68 per every thousand addresses.

As much as monetizing a website can be an incredible source of funding, if your content is not high quality, you are less likely to enjoy substantial revenue. Take your time to create high quality content. Generate a concrete web following before changing your effort into monetization.



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