It should come as no surprise that each niche is going to have a different audience. But what you may not realize that difference audiences prefer different types of blog posts. Let’s take a look at the different types of blog posts that your audience may enjoy.

The How-to Post

Many people turn to the Internet to learn something. And why wouldn’t they? It seems like the web has the answer for everything. By writing blog posts that tell your readers how to do something, you will attract the knowledge seekers of the web.

But if you really want your how-to types of blog posts to stand out among the other instructional posts, take it one step further. Don’t just write a simple blog post, write a lengthy guide. Delve deeper into your subject then a shorter blog post can, including resources and references if needed.

The Thought Provoker

Some people want you to simply deliver the information. Others like the types of blog posts that make them think. The best place to start for thought-provoking post is to think like your readers. What do they want to hear? What types of topics motivate them?

A successful thought provoking post should share your opinion (tastefully!) and sound uniquely like you. It should bring up opinions and ideas that will make the readers think, and invite them to share their opinions as well.

The Helpful Review

With so much information on the Internet, most people do an online search before buying anything. They turn to blogs like yours to find reviews of products they are considering. Writing a helpful product review will not only satisfy the readers that want to know more about certain products, it will help establish your credibility and industry knowledge.

To write a well-balanced review, be sure to go over both the positive and negative aspects of the product. Nobody wants to read a review that merely talks up a product. They are looking for any possible drawbacks, and to see what others really thought.

The Informative Infographic

While some people like their information as text, others prefer images. An infographic combines the best of both worlds and gives readers a visual presentation of the data. It makes the information much easier to digest, and people seem to like that. In fact, infographics tend to get more views and shares that other types of content.

To create your own infographic, pick a topic that your audience is interested in. Look at the types of blog posts that get the most traffic on your site. And you can reuse information. Simply delivering it in another form will satisfy whole different audience. You can search online for a free service to help you create your visuals and put the whole thing together.

There are many different types of blog posts, and different audiences prefer certain ones. Think about your audience and their personality as a whole, and write what interests them.


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