We hear a lot about writing great content to appease Google, but SEO still plays a big role in getting your posts found.
You still want to make sure your website content is SEO-friendly to get your website placed high in the search engine results. This means making sure you are using the best SEO practices in addition to writing great content. How do you do that? Here are 5 tips that can help you make sure your content gets found.
Making Your Content SEO Friendly
Tip #1 Use keywords in headings and subheadings
Not only do headings and subheadings help break up your content and make it easier to read, the meta tags signal importance to Google. Use the <h1>, <h2> and <h3> tags in your content, and make sure you include keywords in the headings.
Tip #2 Link to other websites
Link building, especially to quality sites, is still a great SEO tactic. Find content on reputable websites that fit your own content. The better the outbound links, the better your page looks.
Tip #3 Write longer posts
Google likes longer posts. But you don’t want to write posts that are too long that you start to lose your readers’ attention. While there is not real minimum and maximum word count, somewhere around 800-1000 words are good.
Tip #4 Do keyword research
Before you write a post, do some basic keyword research. Target keywords and phrases that are popular, but not overly used. You don’t want too much competition for your chosen keywords. Also, use them sparingly. They should be about 1-2% of your text to avoid looking like you overstuffed your keywords. Include them in your text, as well as your headings, subheadings and meta fields.
Tip #5 Optimize your images
Besides content, you want to include your keywords in your image files. The alt fields on images are often overlooked, but a great place to get extra SEO power. Also, optimize the size of your images. Images that are too large slow down a website, hurting your ranking. However, images that are too small are not appealing. Make your images small enough to keep your load time up, without compromising the quality or your readers’ ability to actually view the images.
SEO Tools to Consider
If you really want to up your SEO game, you should be double checking your optimization before hitting publish. Run your post through these 2 tools:
Keyword Density Checker. This site will scan your URL or text and analyze how many times you use keywords. Set it to look for keyword phrases that are one, two or three words long.
SEO Optimization. Plug in your URL and this site gives you a summary of your SEO factors. Things like total words, number of links, keyword density.
While content quality definitely counts, SEO is still alive and well. Help your blog get found in the search engines by making sure your content is SEO-friendly.