Welcome emails are some of the most important emails you can send your mailing list. These are typically sent right after someone signs up; when their interest in you and your business is at its highest. Welcome emails also help set the tone of your email relationship. Don’t let this valuable email go to waste. Here are 6 types of welcome emails that work.
The thanks email.
Immediately send your subscribers an email to thank them for signing up. Even if you don’t have any other information to offer in this email, your subscribers took the time to sign up for your list. Why not take the time thank them?
The free gift email.
If you enticed subscribers with a freebie, it’s important to start your new email relationship with that free gift. Don’t make them wait for what they signed up for. Use your welcome email as a delivery method. You can go above and beyond and offer links to related content to deliver even more value.
The best content email.
You can still offer great value without a freebie! Link some of your best content, or most popular content, for your readers. If you have a sales funnel, point your subscribers to your top of the funnel posts.
The survey email.
Want to know what your readers want to know? Just ask them. Your welcome email can contain a few questions, simple answers or completely open-ended, to get a better idea of what your subscribers expect from you. Encourage your subscribers to hit reply and send you their answers. Not only does this give you information about your subscribers, it’s a great way to get them involved and conditioned to click on links in your emails.
The social media email.
This welcome email works well if your goal is to promote your social media links. Include some of your best content and links with your social media icons. Entice subscribers even more by including some social proof. Something like “Join xx happy followers on Facebook!” works really well.
The FAQ email.
This is a good way to immediately tackle those questions that keep coming up from customers. Remind your subscribers just why they signed up with a short description of what your business does, and then list your most frequently asked questions. It’s informative and helpful!
When you get new email subscribers, it’s important to immediately send a welcome email. Welcome emails offer more information and a way to connect; all when your subscribers’ interest is at its highest. Remember, welcome emails work best when they are sent promptly. It’s all about timing!