Does your business want to reach more customers and gain more traffic, all for very little costs?

Of course you do!

More and more businesses are moving from more traditional methods of advertising to digital marketing, and social media ranks among the top marketing methods. If your business doesn’t have a Facebook fan page, you could be missing out on a lot of opportunities. Here are 6 compelling reasons why you need to set up a Facebook page right away.

#1 The reach is huge

As of 2015, there were 1.5 billion users on Facebook. That’s active users. Nowhere else does your business have the opportunity to reach, interact, and engage that many people.

#2 It’s free

Setting up your Facebook fan page is free. In fact, it takes just mere minutes to set up a page. You can add your logo, images, website, contact information, and more. You can have a complete page where customers can interact with you.

#3 It gives you another outlet

A Facebook page gives you another place for potential customers, prospects, vendors, and employees to find your business products and services. Unlike a personal profile which is only accessible to Facebook members, fan pages can be seen by all, giving you the potential to reach not only Facebook members but even more people.

#4 It drives traffic back to your website

A fan page is a great opportunity to drive interested people to your main website. If they visit your fan page and like what they see, chances are high they will click the link to your site to find out even more.

#5 Let’s you connect with your customers

A fan page is just that, a place to connect with your fans. Allow (and encourage!) your customers and fans to leave you messages and post on your page. You can send them messages as well. Target specific groups by location, age or other demographics to get your message in front of the right eyes.

#6 It boosts your customer service

Businesses often don’t realize this, but just by connecting with customers in a social, non-business setting, they can strengthen their relationship with their customers. Also, many people take to social media to praise, or vent about a business. Respond to both good and bad comments and remedy any negative situations right away to really strengthen your customer service.

With so many active users on Facebook, today’s businesses can’t afford to ignore it as viable marketing channel. Setting up a Facebook fan page is quick and cost-free. It also gives you a great place to interact with customers and reach a larger audience. Why wouldn’t you want to bring those types of benefits to your business?